For Ayaka Miyoshi, growing up has meant gaining the courage to speak out. We can set an example for girls as confident women, and we can help uplift to become confident women themselves.

Gucci Chime is a global initiative to convene, unite and strengthen the voices speaking out for gender equality. We chime for gender equality to become a reality. We chime as one.

Director: Sharmeen Obaid-Chinoy
Music: “Freedom”
Artist: Beyoncé feat. Kendrick Lamar
Music and Lyrics by Beyoncé, Jonathan Coffer, Carla Marie Williams, Dean McIntosh, Kendrick Lamar, Frank Tirado, Alex Lomax, John Lomax Sr, Kaleidoscope, Reverend R.C. Crenshaw
℗ 2016 Parkwood Entertainment LLC, under exclusive license to Columbia Records, a Division of Sony Music Entertainment
© 2016 WB Music Corp