Two-Time Super Bowl Champion Helps Family Raise its Vacation Game
Orlando, FL, January 30, 2018 – Peyton Manning becomes vacation quarterback to America in a new Universal Parks & Resorts commercial set to air during the Super Bowl – coaching families to take their vacation to the next level at Universal Studios Hollywood and Universal Orlando Resort.
An extended version of the spot will air in the NBC pre-game show and a thirty-second version ( of the commercial will air during the Super Bowl.
“This is your moment,” Peyton coaches a family starting its day at a Universal theme park in the extended version of the spot. “You are more than a team. You are a family. Now let’s get out there and play.”
Manning joins the family during both spots to ensure they really do take fun to the next level. He screams on a roller coaster, scrambles away from a Raptor showing its “game face,” and has a churro intercepted right out of his hands – and more.
About Universal Parks & Resorts: Universal Parks & Resorts, a unit of Comcast NBCUniversal, offers guests around the globe today’s most relevant and popular entertainment experiences. With three-time Academy Award winner Steven Spielberg as creative consultant, its theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions.
Comcast NBCUniversal wholly owns Universal Studios Hollywood, which includes Universal CityWalk Hollywood. It also owns Universal Orlando Resort, a destination resort with three theme parks (Universal Studios Florida, Universal’s Islands of Adventure and now open, Universal’s Volcano Bay – an entirely new water theme park experience), five (soon to be six) on-site resort hotels, and Universal CityWalk Orlando. In addition, Comcast NBCUniversal owns Universal Studios Japan, in Osaka and has a license agreement with Universal Studios Singapore at Resorts World Sentosa, Singapore. The company is also developing a theme park destination in Beijing called Universal Beijing.
HARRY POTTER characters, names and related indicia are © & TM Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s18) TRANSFORMERS and its logo and related characters and trademarks of Hasbro and are used with permission. © 2018 Hasbro. All Rights Reserved. © 2018 DreamWorks LLC and Paramount Pictures Corporation. All Rights Reserved, Jurassic Park TM Universal Studios/Amblin. Universal elements and all related indicia TM & © 2018 Universal Studios. All rights reserved.
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Credits:
Client: Universal Parks & Resorts
Spot: “Vacation Quarterback”
Agency: In-house
Executive Creative Director: Troy Scillian
Production Company: MovingParts Inc. (
Director: Ira Rosensweig (
Head Writer: Jim Sykora
Executive Producers: Matt Van Buren, Chad Cooperman
Producer: Maureen Tunney
Director of Photography: Benji Bakshi (
Editor: Ira Rosensweig
Assistant Editor: Kyle Daily
Take a behind the scenes look at the making of the commercial:
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